Why I love Bobux!
Back in 2011 I was introduced to this little New Zealand brand called Bobux.
Bobux, weird name, what does it mean and why should I stock their shoes.
Well it was the best decision I EVER made. No other retailer had really taken on Bobux back then so for me I loved the fact that it wasn’t flooded in the Australian market and I could offer my customers something different.
They had this little boot called the Outback Boot (now Jodphur) which I stocked in a couple of colours. It sold out within 2 weeks. So I ordered more, again it started to sell out.
I thought to myself I need to get more involved with this brand. Back then we used to have waiting lists for it. From that time on Bobux and Billy Lou has had a really strong and positive relationship. Now Billy Lou is one of the biggest stockists of Bobux shoes.
I love the way they think, the way they care about the kid’s feet, the way they are not just there to make money. They actually really care. They invest in their products and support their retailers. And more than anything their products are awesome.
They design shoes for stages not ages, so the shoes are based on your kid’s needs.
Oh and if you’re wondering where the name Bobux comes from – rumour has it that it was the name of the owners child’s fluffy bear 😊.
Why do you love Bobux?